ABOUT

About

We never stop learning and exploring so that we can inspire your vacation dreams.

Founded in 1960 by Fred and Dorothy DeNure, DeNure Tours is a family-owned Canadian company that has been inspiring travel for decades. Currently, Fred and Dorothy’s son, Ray DeNure, is overseeing the operation of the company as it continues to grow.

Expertise & integrity

How you see the world is up to you. Regardless of the destination, all of our holidays offer fascinating sights to explore, designed to immerse you in the local culture and landscape, and expose you to a kaleidoscope of authentic experiences.

RElationships

Over the years, we’ve established terrific relationships with hotels and attractions so you don’t have to coordinate with suppliers. On top of that, our long-serving staff work hard so that you enjoy a worry-free holiday.

Attention to Detail

We offer a hassle-free way to experience the highlights of your trip enabling you to sit back and relax as our representatives handle all of the minute details and are on-hand to ensure that everything runs to plan.

Our Legacy

OUR PAST:

Fred & Dorothy's desire to share the world with their friends.

OUR PRESENT:

We deliver inspiring, authentic travel experiences infused with fun!

OUR FUTURE:

Complementing our packaged tour brands, DeNure Charters offers safe, reliable chartered bus transportation.

Our History

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1960 – Where it all began

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1965 – Canada's 11th province

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1967 – The tour that changed it all

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1984 – Europe and UK

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1960 – Where it all began

In 1960, Fred DeNure left a partnership he had with a cousin, RJ Trailways to pursue an operation of his own. Fred was awarded the contract to provide bussing to local schools in the Kawartha Lakes, with a fleet that would grow to more than 70 school busses. At this time, DeNure Tours was formed, offering its first multi-day sightseeing tour to Atlantic Canada.
1965 – Canada's 11th province

Florida has long been nicknamed Canada's 11th province and in 1965, DeNure began operating coach tours to Florida. DeNure’s ‘Sunshine Holidays’ escorted Canadians by motorcoach down to the sunny south for an escape from the cold winters. In 1981, the Daytona “Sunshine Express” program debuts, shuttling guests from the cold Canadian winters to long-stay vacations in Daytona Beach, Florida. This program becomes so popular that just a few short years, it was expanded to weekly departures to Florida, later laying roots in Destin, St.Pete Beach and Myrtle Beach, South Carolina.
1967 – The tour that changed it all

In 1966 Fred, Dorothy and their three children embarked on a 6-week tour of the southern USA in a converted school bus, resulting in many new itineraries designed. In 1967 with a handful of itineraries, DeNure Tours introduced its first brochure that included journeys to Florida, California, Newfoundland and Atlantic Canada. Many of the tours in Eastern Canada included a visit to Expo 67. In 1972 the school bus division was sold to concentrate solely on sightseeing, offering popular destinations in both Canada and USA, including a new tour to Alaska.
1984 – UK and Europe

If you’ve ever had the chance to meet or travel with Harry Simmons, then I’m sure you’ll join DeNure Tours in wishing him well as he enters retirement this month.

Harry has been with DeNure Tours for almost 30 years and during that time, he created and organized delightful holiday experiences throughout Britain and Europe. During his travels with DeNure guests, he has shared the unique spectacle of the Edinburgh Tattoo, acquainted them with Germany’s famous Rhine, and raised a glass of local wine as he introduced the beauty of the Italian coastline.

But even more importantly, Harry maintained a quick wit, shared an endless knowledge of history and literature, and was meticulous in ensuring that the tours exceeded our guests’ expectations.

Harry often said that there were three steps to a memorable holiday: planning the trip, taking it, and re-living the vacation through the stories, friendships and memories that were made. I know Harry has featured prominently in many of these great memories, and he will be missed by staff and passengers alike.
2009 – Business expands to include custom and groups
2017 – The hike that started it all
2018 – First hiking tour for a custom group
2019 - First hiking tour is offered in a brochure
2021 – DeLuxe Hiking is born

This new division is established to offer a collection of active hiking tours, for travellers "Ready for Adventure."
2023 - DeNure Charters becomes an official division

For over 60 years, DeNure Tours has operated buses. Primarily our buses and motorcoaches were used to operate our tours, with the occasional charter. Now, we are expanding our services. DeNure Charters is an official division of DeNure Tours, "providing safe, reliable bus transportation for events or adventures."

Keeping Good Company

For 60 years, DeNure Tours has offered travel experiences throughout Canada, the United States, Britain and Europe. As the song goes, we wouldn’t be where we are today without “a little help from our friends.” We are pleased to work with other trusted tour operators, coach companies and cruise lines to make your holiday a memorable one.

Ontario Motorcoach Association (OMCA)

From time to time operational issues arise and a rental coach is required in order to avoid the disappointment of cancelling someone’s holiday. We work directly with preferred regional partners who provide comfortable air conditioned, washroom equipped motorcoaches. So whether it’s Escape Coaches out west, Parsons in the east, Franklin in Ontario or any of our other coach partners, we’re all working together to ensure you have a great holiday.

The Canadian Association of Tour Operators (CATO)

The Canadian Association of Tour Operators represents the most respected companies with offices in Canada, operating tour programs and packages from Canada to international destinations, trans-border as well as inbound to Canada and intra-Canada. The Association is composed of like-minded tour companies represented by their owners and senior executives who speak not only for their respective companies, but just as importantly, for the industry.

Visit Myrtle Beach

The Myrtle Beach Area Convention & Visitors Bureau is a non-profit organization that is the only officially recognized marketing organization for the Myrtle Beach Area, known as the Grand Strand. Their mission is to market and promote the Myrtle Beach area as the premier beach destination in the United States for individuals, families, groups, and business travelers.